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What do you mean by Digital Marketing?

Digital marketing is basically making use of the digital platform like social media (Facebook, twitter, Instagram, twitter, Pinterest) for promotional activities for your business’s is a part of the huge globe called digital marketing.


Job Opportunities in
Digital Marketing field:

There is an ocean of opportunities as far as digital marketing field. Various companies have realized that it is cost effective and fast results nature. Also, there are a large number of digital marketing companies in Pune provide lots of job opportunities to skilled individuals. With regards to India, Digital Marketing proficients earn any place between 12,000 to 25,000 rs every month. That’s just the beginning!


Grabbing this opportunity:

If you want to benefit from these mentioned opportunities and make career in this field; then, first you need to be a skilled individually. To acquire the desired digital marketing skills, you need to take our practical based digital marketing classes in Pune location. If in any kind of doubt, you can research about our training courses in Pune; and then come to a decision. Digital Partners offers you, digital marketing courses in Pune with 100% placement assistance. Our course is designed in such a manner that, once you walk out, you will become digital marketing expert.

Duration of the course:

The digital marketing course extends up to 8-9 week with classroom practical based sessions being conducted 5 days a week for 2-3 hours. It is a full time course. Weekend and weekdays batches are also available.

Placement Zone:

As a leading digital marketing training institute in Pune, providing good jobs to our students is our main goal. Here are a few highlights from the placement corner. A 100% job guarantee is what we assure. A special experienced team is there to coordinate the placement activities for the students to make their career in best industry. Unlimited interview calls are provided till the candidate gets placed in company. Regular on campus and off campus drives are conducted by our institute.

Completed Internship:

After Completion of the training You Will Become DIGITAL MARKETING Expert Also Become A GOOGLE Certified Professional. We offer following Globally Recognized Certificates:

Internship Certificate

Digital Marketing Course Completion Certificate

Video Advertising Advanced Certificate

Google Adwords Display Certificate

Adwords Mobile Certificate

Adwords Shopping Certificate

Adwords Video Certificate


Digital Marketing Training Course
Contents (Syllabus):

Knowing the digital marketing fundamentals is a necessity for those who want to be successful in this field. Here at Digital Partners, which happens to be one of the best Digital Marketing and SEO institute in Pune, we developed a digital marketing course in such a manner that, it will give all the idea’s of digital marketing. This best course is a perfect combination of theory and practical sessions. This makes it possible for the students to get hands on many tools and technologies used for digital marketing e.g. Google Analytics, Google webmaster etc. The course syllabus designed by our Digital training institute is a customized one. Along with theory, the course syllabus also consists of case studies, many live projects etc. In this way, the students can understand online marketing strategies in a better way. The syllabus is individually prepared by our industry experts and the digital marketing professionals, who are relevent with this domain. All these efforts have been taken by Digital Partners to make our course stand out amongst the various professional SEO training courses in Pune. Let’s now go through the module-wise sort out of the course to give you a better idea:

The Advanced Practical Oriented Digital Marketing Concepts

Digital Marketing overview is the first step of digital marketing courses, where job seekers will take their feet into digital world and get a glance about digital marketing;you will get All answers after the session of digital marketing training overview.
  • Overview of Digital Marketing
  • The What and Why of Digital Marketing
  • Introduction to Channels in Digital Marketing
  • Advantages and disadvantages for each channel
  • Scope & Career options in the Digital world
  • What is Buying cycle? How it is relevant to Digital Marketing?
  • Latest Digital advertising trends
  • Case studies of Digital Campaigns
  • and many more.
  • Introduction Of Graphic Designing & types of images
  • How we do Graphic designing?
  • How to make images for social media?
  • Tools used for Graphic Designing
As the name of the module suggests, trainees will be introduced to the field of Digital Marketing. Get answers to the what's, why's and how's of Digital Marketing, from our expert trainers. It will give you a fair idea about the scope of Digital Marketing, and the various concepts associated with it. This module is designed so as to help you understand the importance, applications and basics of Digital Marketing. Specially for those who are new to this field. This module would have you in a better position to learn and understand the eventual advanced topics.



Facebook & Instagram Promotion
Twitter Promotion
  • What is Twitter?
  • Benefits of Twitter?
  • Profile creation on twitter
  • Profile customization
  • Twitter post creation
  • How to increase followers on twitter?
  • How to check analytics report on twitter
LinkedIn Promotion
  • What is LinkedIn?
  • LinkedIn profile creation
  • Company profile creation
  • Linkedin group creation
  • Finding jobs,people,creation jobs on LinkedIn
  • Promote company page
YouTube Promotion
  • Youtube Introduction
  • Creating account and dashboard
  • Profile updation and video promotion
  • Youtube analytics report creation…
  • Benefits Of Twitter
  • How brands use Twitter? Twitter Advertising Types of Promotions
  • Targeting Audience and Advance Targeting Audience Bidding Strategies
  • Formats of Ads
  • Tools used for Twitter Marketing Twitter Analytics
  • Types of Advertising
  • Types of Objectives
  • How to set dynamic audience
  • How to set budget for ads
  • Facebook business manager setting
  • Facebook fan page promotion Boost post
  • Awareness Consideration Conversion Traffic on website Practical Session
  • Advertising on LinkedIn
  • Type of promotion
  • Audience Targeting
  • Bid Strategies
  • Ad Format
  • Ad Dimensions & rule
  • What is social media automation?
  • Social media automation management tools
  • Buffer,Hootsuit
  • Social media setup with tools
  • Setup connections
  • Performance Analysis
  • Post and scheduling tools
  • Website analysis for Business
  • SEO strategies
  • SMO strategies
  • SMM strategies
  • Google ads strategies
  • Lead generation for business
  • Local SEO promotion
  • Other marketing activities
  • Case study on projects
  • Introduction to YouTube
  • Video Ranking Tools
  • On -page & Off -Page SEO Structure your Videos to Sell Creation of Custom Thumbnails Special Offer
  • Tools you need
  • Optimize & Promote your video How to increase YouTube Seo?
  • What is Remarketing?
  • Benefits of Remarketing Strategy
  • Manual Remarketing Vs Dynamic Remarketing
  • How to Build Remarketing List?
  • Step by Step Remarketing Campaign
  • What is Conversion?
  • SO Goal & Strategy ASO best practice
  • how to optimize your app
  • ASO Goal & ASO best practice
  • Know how to optimize your app in play store
  • ASO factor
  • What is Freelancing?
  • How does Freelancing Works?
  • How to Grab Freelancing projects
  • How to Pitch client for a projects?
  • Freelancing Templates / Proposals
  • and many more.
  • What is Google Ads? Basics of Google Ads
  • Google Ads Code Installation Different types of Ads Increasing Profit by Google Ads
  • Introduction to Paid marketing
  • Goggle account setup.
  • Interface tour and billing setting
  • Account structure
  • Campaign setting
  • Ad group setup
  • Keyword match setup
  • What is Display Advertising
  • How Display Ads Works
  • Benefits of Display Advertising
  • Creating a Display Campaign Bidding Strategies
  • Targeting option in Display Network
  • How to setup keywords properly
  • How to set Display images and decription,headlines
  • What is video marketing?
  • Importance of Video Marketing
  • Create a Video Campaign
  • Location Targeting
  • Bidding Strategies
  • Creating Targeting Groups
  • Targeting in Video Ads and many more…
  • Mobile Apps Engagement
  • Growth in Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • App Creation Strategy
  • Reporting in Mobile Ads
  • Lead generation for business
  • Importance of lead generation
  • Creating Dashboard of Google webmaster Tool
  • A/B Testing
  • Lead generation through business
  • Lead generation through social media platforms
  • Lead generation through sms marketing
  • Lead generation through email marketing
  • Structure a website
  • What is domain name and extensions
  • What is web server and Hosting?
  • What is domain?
  • What is Hosting?
  • How to register site & hosting of site?
  • What is search engine?
  • Types of promotions
  • How search engine works?
  • Types of search engines
  • What is crawling?
  • What is Indexing?
  • What is spider how it works
Google Algorithm is important part of digital marketing. one should follow all Google’s guidelines and Algorithm as Google is a protagonist of all search engine.We will cover all the algorithms with updates in our sessions
  • content Marketing
  • Google Panda
  • Google Penguin
  • Google Humming Bird
  • Mobilegeddon (Google Mobile Friendly Update)
  • Google EMD (Exact Match Domain)
  • Google Pigeon
  • Google Rank Brain
  • and many more.
  • Structure a website
  • Website ranking tools
  • Difference bet web and internet
  • Simple designing of wordpress website
  • Different types of website
  • Basic introduction of designing and developing website
  • What is webserver and webhosting?
  • What is use of responsive website
  • Affiliate marketing Overview
  • Dashboard creation for Affiliate marketing
  • What is Affiliate Marketing, Apply for Affiliate Marketing network
  • How Affiliate marketing works, Understanding the dashboard
  • How to Find Affiliate Niche, Promoting the Affiliate products
  • What is ORM?
  • Why we need ORM?
  • Examples of ORM?
  • Generate a ORM report?
  • Areas to analyze ORM search
  • Tools for ORM
  • Basic of Growth hacking
  • Future of growth Hacking
  • Role of Growth Hacker
  • Importance of Growth Hacker
  • How to prepare for a walk-in interview?
  • How to tackle a telephonic interview?
  • Resume building
  • Mock interview
  • Personality development
  • How to Check your social presence?
  • Interview body language
  • Analyze the interview
  • and many more.
  • Whatsapp Marketing Strategies
  • Whatsapp Business Features
  • Business Profile
  • Can Set Auto Replies
  • See Statistics On Messages
  • Can Choose The Business Type
  • Bulk WhatsApp Marketing
  • Whatsapp Marketing Software, Tools
  • Whatsapp Bulk Sender
  • WA Panel
  • WhatsApp Channel
  • WhatsApp Marketing Services
  • and many more
  • Introduction of keyword report
  • How to choose right keywords
  • What is keyword density?
  • What is keyword proximity?
  • Local keyword research
  • What is keyword streaming?
  • Keyword density analysis
  • Location wise keyword research
  • Conversion Tracking
  • What is Email Marketing?
  • Importance of Email Marketing?
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Account setup and settings
  • Email marketing strategy
  • Creating a subscriber list
  • Integration of forms in site
  • Import subscribers in list
  • Types of email marketing campaigns
  • Creating an email campaign
  • What is Google Adsense?
  • Basics of Google AdSense
  • AdSense Code Installation
  • Different types of Ads
  • Increasing Profit by Google AdSense
  • Tips for implementing Video, Images & Text Policy Review for Adsense
  • Introduction to on-page
  • Title,desc,keyword optimization
  • Anchor text
  • URL optimization
  • Heading Optimization
  • Images alt tag optimization
  • Content Optimization
  • Meta tag optimization
  • Sitemap
  • Robots.txt file creation
  • Canonical tag
  • Redirection
  • Google seo guidelines
  • On page analysis
  • Competitor analysis
  • Website speed & many more…
  • What is Link building?
  • Types of link building
  • Do follow vs No follow
  • Link building Guidelines
  • Links analysis Tools
  • Article submission
  • Image submission
  • Video sharing
  • Forum posting
  • Free classified listings
  • Blog posting and commenting
  • Guest Blogging & many more
  • Black HAT Seo
  • Try to avoid gray HAT seo
  • Keyword stuffing
  • Spammy link submission
  • Article spinners
  • Duplicate and copied content
  • Doorway pages,bots,spam
  • Exact match anchor text
  • Duplicate content and clocking
  • Setup Google webmaster Tool
  • Link Google webmaster tool with Website
  • Creating Dashboard of Google webmaster Tool
  • Understanding Search Appearance
  • Search Traffic
  • Search Analytics
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability
  • Google Index
  • and many more.
  • What is Analytics?
  • Importance of Analytics for Business
  • Popular Analytics Software’s
  • Key Performance Metrics [KPI] in Analytics
  • Different types of goal
  • Understanding goals and conversion
  • What is acquisition, behavior
  • How to check user flow in analytics
  • What is audience? How to check analytics
  • What is mean by real time in analytics
  • Introduction to Google Analytics
  • and many more.
  • Whatsapp Marketing Strategies
  • Whatsapp Business Features
  • Business Profile
  • Can Set Auto Replies
  • See Statistics On Messages
  • Can Choose The Business Type
  • Bulk WhatsApp Marketing
  • Whatsapp Marketing Software, Tools
  • Whatsapp Bulk Sender
  • WA Panel
  • WhatsApp Channel
  • WhatsApp Marketing Services
  • and many more
  • What is Analytics?
  • Importance of Analytics for Business
  • Popular Analytics Software’s
  • Key Performance Metrics [KPI] in Analytics
  • Different types of goal
  • Understanding goals and conversion
  • What is acquisition, behavior
  • How to check user flow in analytics
  • What is audience? How to check analytics
  • What is mean by real time in analytics
  • Introduction to Google Analytics
  • and many more.
  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Citations and Local
  • Submissions
  • and many more.