Live Project Digital Marketing Training Institute in India

Under this, the basics of Digital Marketing could be included topics which are what is digital marketing, digital marketing vs traditional marketing, brand new digital marketing strategies & techniques related to the numerous digital marketing platforms etc. will be taught by us. The reason for this module is to present to you an idea of what digital marketing actually is. It would give you an insight into the diverse elements associated with this field. Thus, get started out with overview earlier than you circulate directly to the advanced topics. A type of warm-up earlier than the actual exercising!

• What is Marketing?
• How we do Marketing?
• What is Digital Marketing?
• Digital Marketing Platforms and Strategies
• Digital Marketing vs Traditional Marketing
• Defining Marketing Goals
• Latest Digital advertising trends
• Case studies of Digital Campaigns
• and many more.

In this module, we touch areas such as content marketing, content and strategy planning and so on. Trainees likewise gain knowledge on the different roles that content plays in the digital world. The module designed by our experts help to develop skills and comprehension among the trainees to streamline the content of the site into the spotlight of the web.In addition, the best practice case studies will take you across every one of the aspects of a successful content marketing strategy. You'll additionally concentrate on the best way to create, circulate and manage content.

Content Marketing

• What is content Marketing
• Introduction to content marketing
• Objective to content marketing
• Content marketing 7 steps strategy building process
• 18 types of content
• How to write great compelling content
• Keyword research for content ideas
• Optimizing content for search engines
• How to market your content
• How to increase opt-in mail list with content marketing
• Case study on content marketing
• and many more.

In this module, we introduce you to the concept of Local SEO, its importance, about Local SEO Ranking and Negative signals, submission to Google my business and more...

Local SEO

• What is Local SEO
• Importance of Local SEO
• Submission to Google My Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local
• Submissions
• and many more.
• The shelf life of Heavenly Coconut Water is 24 hours from packaging.

Getting your application positioned among top searches and downloads is an essential aspect of carrying out online business in present times. That is the reason Application Store Optimization or ASO is a detailed module included as a part of web marketing curriculum. The motive of this module is to teach you how to carry out App Store Optimization (ASO)like a professional. Right from what is ASO to related case studies, everything is covered under this module. Learn ASO and be ready to market your mobile app online! Get to learn the various app store optimization techniques, directly from the experts.

• APP STORE OPTIMIZATION
• What is ASO
• ASO Goal
• Why is ASO Important
• ASO Best Practices
• ASO Strategy
• ASO Case Study
• and many more.

As a part of this, trainees get to learn how to plan and design a business website, which includes choosing a target audience, setting site goals and accommodating these with client and business objectives, building up a brand and a tone of voice, and coming up with a page architecture. By the end of this module, students would be able to plan and design a site or an application, so when they are about to begin the coding part, they have a clear idea of the end product. This module does not focus on the coding part—it concentrates on rest of the aspects of web development.

Website planning

• Understanding Internet
• Difference Between Web and Internet
• Understanding websites
• Understanding domain name and domain extensions
• What is web server and web hosting
• Different types of web servers
• Different types of websites
• Based on functionality
• Based on purpose

Planning and conceptualizing website

• Booking a domain name and web hosting
• Adding domain name to web server
• Adding webpage & content
• Adding Plugins
• and many more.

This module covers the latest best practices and strategies to enhance performance on the search engine result pages (SERPs) and pay-per-click advertising. Synchronize your digital marketing strategy to SEM techniques to achieve business objectives through both organic and paid site optimization.Here we will cover the fundamentals of planning PPC campaigns, keyword groups and geo-targeting to get the maximum out of your paid search engine marketing.

• Introduction to Paid marketing
• Goggle account setup.
• Interface tour and billing setting
• Account structure
• Campaign setting
• Ad group setup
• Keyword match setup
• Keyword research tools
• Understanding Ad Auction
• What is Quality Score
• Types of CPC’s
• Biding Strategies
• As Formats
• Ad Guidelines
• Ad Extensions
• and many more

Post completion of this module, you will have a reasonable comprehension of how to create an online banner and display an advertising campaign. You will likewise get to know how the online advertising business functions for every single of the interested parties. Being a publisher (i.e. a site proprietor), you will comprehend how to monetize and optimize your income via your website.This module will furnish you with a detailed understanding of the creation deployment and digital display advertising management that includes search, display, email, affiliate, social and mobile. We provide you a wide perspective of digital advertising opportunities and demonstrate to you best practices to plan an online advertising campaign utilizing display adverts.

• What is Display Advertising
• How Display Ads Works
• Benefits of Display Advertising
• Creating a Display Campaign Bidding Strategies
• Targeting option in Display Network
• Calculating ROI
• and many more

This specially designed module offers the foundation for you to utilize Mobile as a platform to extend and accomplish your business objectives. This module assists trainees to drive traffic with the help of mobile and obtain better conversion rates by concentrating on understanding the entire communication cycle, i.e., procurement, conversion and retention by means of Mobile.

• Mobile Apps Engagement
• Growth in Mobile Industry
• Promoting Site in Mobile Apps
• Benefits of Mobile Marketing
• Targeting Options in Mobile Apps
• Mobile Marketing Goals
• Mobile Ad Formats
• App Creation Strategy
• Reporting in Mobile Ads
• and many more

The Video Marketing module encourages advertisers and organizations to build up optimum video strategy, the right kind of content and the correct procedures for increasing traffic, views and in the end, conversions. It takes into consideration worldwide best practice examples with real-time cases. The module is promoting and communication centered and non-technical.

• Importance of Video Marketing
• Create a Video Campaign
• Location Targeting
• Bidding Strategies
• Creating Targeting Groups
• Targeting Options in Video Ads
• Types of Ad Formats
• Measuring the Results of Campaign
• and many more.

Our Remarketing and Conversion module is designed with the perspective of helping you comprehend the idea of remarketing and the entire process in general.As a part of this module, we train you on the inclusion of a remarketing tag inside the site code and make a remarketing list. What's more, we likewise show you how to market to the people that are a part of that rundown and track the outcomes as far as conversions are concerned

Remarketing

• What Is Remarketing?
• Benefits Of Remarketing Strategy
• Manual Remarketing Vs Dynamic Remarketing
• How to Build Remarketing List?
• Step By Step Remarketing Campaign
• Result Analysis Of Remarketing CampaignConversion
• What Is Conversion?
• Importance Of Conversion Tracking?
• Implemention Of Conversion Tracking
• Result Analysis In Conversion Tracking
• and many more.

Learn the A to Z of search engine optimization underneath this module. Get introduced to specific search engines and their working. This module additionally covers long-tail keyword research strategies, on-page search engine optimization for a focus keyword, link building constructing, and recognizing influential websites in light of Domain Authority to boost online PR endeavors. Off-Page search engine optimization may also be covered in detail with a look at concepts like Link Building, Directory Submissions, Social Bookmarking and many others. By the end of this module, you'll be having top information of SEO (search engine optimization).

This module demonstrates to new users the process for creation of an account, execute tracking code, and setting up of data filters. You can learn how to explore the Google Analytics UI and reports, and build up dashboards and shortcuts. It will likewise show how to analyze basic Audience, Acquisition, along with Behavior reports, and set up objectives, campaign tracking and more...

• What is Analytics?
• Importance of Analytics for Business
• Popular Analytics Software’s
• Key Performance Metrics [KPI] in Analytics
• Introduction to Google Analytics
• Installing Analytics code in site
• Analytics account structure
• Interface tour of Google Analytics
• General Tools in Analytics Real-time Reports
• Settings in Analytics
• and many more

This module focuses on advanced marketing methodologies utilizing E-mails, tips and tricks in coming up with effective advertisements for product or service promotion, to ask for business, request sales/donations, intended to build loyalty, trust and create brand awareness.Email marketing is a standout amongst the most effective and customized methods of earning the customers trust.

• What is Email Marketing?
• Importance of Email Marketing
• Popular Email Marketing Software’s
• Email Marketing Goals
• Introduction to Mail Chimp
• Mail Chimp pricing structure
• Account setup and settings
• Email marketing strategy
• Creating a subscriber list
• Integration of forms in site
• Import subscribers in list
• Types of email marketing campaigns
• Creating an email campaign
• What is newsletter?
• Design a Newsletter
• Reports
• Marketing Automation
• and many more

Learn the best approach to generate a regular flow of sales from your website using Google AdSense, the display networking device from Google. Our experts instruct the best approach to get up and stroll with AdSense, and display classified advertisements that "make sense" on your website. Het to know the way to set up an account, region based obstacles on ad content material, zonal and win sales from ads, and utilize proven placement techniques. Additionally, with AdSense reports, you may find approaches to discover ad trends, increment page perspectives, and augment ad average general performance.

• Basics of Google Adsense
• Adsense code installation
• Different types of Ads
• Increasing your profitability through Adsense
• Effective tips in placing video, image and text ads into your website correctly
• Google Adsense Policy overview
• Apply for Adsense Account help Affiliate Marketing
• and many more

The module will cover the fundamentals of Affiliate marketing and will dig profound into the marketing dynamics in terms of affiliate—publisher site, and the vendor—advertiser site. You will be taken through the advantages of Affiliate marketing and how it functions in reality. The module will empower you to begin your own affiliate venture or will furnish you with the information and skills needed to counsel other affiliate investors. This will likewise help you easily incorporate affiliate advertising to your digital marketing blend.

• What is Affiliate Marketing, Apply for Affiliate Marketing network
• How Affiliate marketing works, Understanding the dashboard
• How to Find Affiliate Niche, Promoting the Affiliate products
• Top Affiliate Marketing networks, Methods of Promotions
• Affiliate marketing networks, Reports and ROI
• Affiliate marketing payment models Best resources for affiliate marketing
• and many more

Get to know the nuances of working on live projects by getting a chance to work on one being a trainee. We provide a real time environment exposure to our candidates. Also gain knowledge from experts, on how to handle freelancing projects.

• Whats is Freelancing?
• How does Freelancing Works?
• How to Grab Freelancing Projects
• How to Pitch client for a projects?
• Freelancing Templates / Proposals
• Freelancing Caution / Pricing / Package
• How to work on live projects?
• Reporting and Suggestions
• Websites for Freelancing Project
• and many more

This one is a Growth Hacking Overview module that covers various aspects like basics of growth hacking, customer life cycle, growth hacker's role etc. along with relevant case studies.

• Growth Hacking Basics
• Role of Growth Hacker
• Customer Life Cycle
• What is conversion optimization techniques
• Growth hacking case studies
• and many more

Build apps that fill gaps, like accelerating business workflows or scaling internal operations. Learn android app creation without coding and also rank your app on google play store.

• Importance Of App
• Benefits Of Mobile App For Business
• App Creation Tool ꞏ Choose Relevant Layout
• Designing As Per Your Requirement
• How To Download Free apk File
• Introduction Google Play Console
• Process To Upload App In Playstore
• ASO Strategy
• and many more

Whatsapp Marketing is changing Digital Marketing. Learn How. Here you will learn how to do whatsapp marketing and what are the advantage you will get after using whatsapp for your business.

Why Should You Use Whatsapp For Business?

• Whatsapp Marketing Strategies
• Whatsapp Business Features
• Business Profile
• Can Set Auto Replies
• See Statistics On Messages
• Can Choose The Business Type
• Different Logo
• Whatsapp Marketing Software, Tools
• Whatsapp Bulk Sender
• WA Panel
• Bulk Whatsapp Marketing
• Whatsapp Channel
• Whatsapp Marketing Services
• and many more

SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.

• What is SMS Marketing?
• Why SMS Marketing Effective?
• How does SMS marketing work?
• Difference between promotional campaigns or transactional messages?
• What is SMS marketing used for?
• Who can benefit from using SMS marketing?
• Best Sites For Bulk SMS Marketing
• and many more

To understand the data and statistics about a site, Google has designed and created Google Webmaster Tools. Get to learn the Webmaster tool as a part of this module. You would figure out how to utilize Google's Webmaster Tools to list your site, check out the sitemap, robots..etc. You would get an insight into how to setup your webmaster tools account, adding a sitemap, look for crawling errors..etc.All this would be covered under submodules namely Search appearance, Search traffic, Google index, Crawl, Security issues etc..

Search appearance

• Structure Data
• Rich
• Data Highlighter
• Html Improvements
• Accelerated Mobile Pages
• Google index
• Crawl
• Security issues

Search traffic

• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions
• International Targeting
• and many more.

Our well designed course module will furnish the candidates with complete knowledge of utilizing social media techniques to expand the traffic on sites. We offer you the practical perspective for every one of the concepts you learn. We show you how to utilize Twitter, Facebook, LinkedIn and other social platforms, to increase traffic and branding of your business. The training is based on latest social media trends. We will likewise tell you about various social media tools that will give you the best outcomes in getting more traffic and therefore help grow your credibility and brand in the market.

Towards the end of the module, you'll have a plan of how to run Facebook and Instagram advertisements in light of your goals. You'll have a structure to construct your advertisement strategy on, and a more efficient way to deal with Facebook and Instagram advertising. Facebook and Instagram Advertising is a module for the individuals who are currently going with "Boost Post" or Facebook Ads Manager essentially, and who need to enhance their aptitudes to an expert level.

• What is Facebook / Instagram Advertising
• Types of promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad Format
• Ad Dimensions and Rules
• Remarketing Strategy
• Conversion Tracking
• and many more.

The objective of this module is to give you the complete knowledge and techniques you require to end up plainly as an advanced user, boost your organization's LinkedIn advertising activity and increment your brand image engagement.

• What is LinkedIn advertising?
• Types of promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad Format
• Ad Dimensions and Rules
• Remarketing Strategy
• Conversion Tracking
• and many more

The Twitter Marketing module offers training on the most proficient methods to utilize Twitter for business. Basic concepts - from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies. The Twitter training additionally covers practical implementation that is important to businesses.

• What is Twitter advertising?
• Types of promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad Format
• Ad Dimensions and Rules
• Remarketing Strategy
• Conversion Tracking
• and many more